The same way organisations constantly seek fulfillment for their customers, the customers also have diverse online needs, and they expect more than ever before from their online interactions. Delivering consistent, frictionless experiences across various devices and platforms is no longer a luxury, it is a necessity. This is where design thinking consulting comes in. Design thinking consulting provides organisations with a structured framework and expert advice to effectively implement design thinking principles. Businesses can open up new possibilities for innovation, enhance user experiences, and boost business growth by collaborating with design thinking consultants.
In this read, the benefits of integrating design thinking in corporate settings, the range of services offered by design thinking consultants, and practical illustrations of successful implementation across various industries will be discussed. No matter the role you are assuming, understanding the role of design thinking consulting can empower you to drive positive change and achieve your strategic objectives.
Benefits of Design Thinking Consulting
Experience-Driven
Design thinking consulting fosters a culture of innovation within organisations by encouraging fresh perspectives, developing distinctive and captivating digital experiences, and supporting organisations in bringing about transformative change.
Results-Oriented
Consultants specialising in design thinking prioritise gaining insight into the needs, preferences, and challenges faced by end-users. This focus on the customer guarantees that the solutions meet actual user requirements, leading to increased satisfaction and loyalty.
Accelerated Problem Solving
Design thinking consultants are like creative problem-solving coaches for businesses. They guide teams through fun and interactive activities to come up with innovative solutions to tough problems. During these activities, they try out different ideas, prapare prototypes, and test them with the consumers themselves. This approach helps businesses find the best solutions faster. It is like taking a shortcut to success, helping companies stay flexible and ahead of the game in today’s fast-paced world.
Cross-Functional Collaboration
Design thinking does not have to be a very serious process. A mind seeking creative solutions cannot be limited to a train of thought. Hence, sometimes, these consultants are like party hosts, setting up fun activities and games in workshops where people from different teams can work together to solve tricky problems. By mixing and matching ideas from different minds and backgrounds, they help create super solutions that everyone feels proud of. It is teamwork at its best, making sure no good idea gets left behind!
Organisational Culture Transformation
The presence of design thinking consultants in organisations is one of the surest ways to transform them. These consultants work in tandem with top executives to introduce innovation into meeting procedures and project strategies, among other areas of your organisation’s operations. This cultural transformation fosters an attitude of constant development, versatility, and resilience.
Services Offered by Design Thinking Consultants
Design thinking consultants offer a number of services.
- They organise interactive workshops to introduce individuals and organisations alike to the entire design thinking process, the concepts, principles, and methodologies involved. These workshops typically include practical activities, and facilitated discussions to help participants understand how to apply design thinking to their specific challenges.
- Design thinking consultants assist organisations in developing innovation strategies aligned with their business goals and objectives. They carry out investigations, examine consumer patterns, and pinpoint areas in need of innovation.
- Consultants in design thinking use techniques like mind mapping, brainstorming, and drawing to foster creative thinking and produce ideas. They also help groups refine and develop ideas further into implementable prototypes.
- Think of design thinking consultants as the architects of change in a company’s culture. They are comparable to interior decorators who add enchanting outlook to the office, transforming it into a centre of imagination and originality. These consultants collaborate with leaders to bring about change, inspire innovation, promote teamwork, and foster a culture of continuous learning. They are the driving force behind the transformation, making sure that design thinking becomes second nature to everyone in the organisation
- They also act as mentors. Similar to a personalised exercise regimen, these consultants provide interactive training sessions that are customised to meet the demands of your workforce. Exactly like a coach, they provide unwavering support throughout the process, enabling you to apply your newly acquired abilities and accomplish your objectives.
- Design thinking consultants facilitate design sprints, which are intense workshops that compress the entire design process into a structured five-day schedule. It is like an innovation seminar where you work as a team to overcome obstacles and come up with viable ideas. Design sprints are ideal for accelerating creativity and resolving issues quickly.
With their bag of tricks full of design thinking methods and tools, these consultants help businesses unleash their inner creativity. The key is to transform concepts into actuality, satisfy clients, and remain ahead of the game.
Design Thinking Consulting Firms
IDEO
IDEO functions as the pioneer of design thinking. They inspire to provoke, and transform businesses as they come up with innovative solutions by focusing on what people need and want.
KPMG
While KPMG is widely known as one of the “Big Four” accounting firms, it also offers a range of consulting services, to help businesses address various challenges, drive growth, and create awesome innovative solutions that people love to use.
Designit
UX Studio is a company that specialises in design consulting. They assist businesses in producing interactive products that are inviting, interesting, and easy to use.
Doblin (a Deloitte business)
They are like the problem-solvers of the business world. Doblin use design thinking to help companies grow and stay ahead of the competition.
